Bangkok, 17 November 2023 – Aligned with its commitment to making a substantial impact on Thailand's automotive landscape, CHANGAN Automobile is set to leave a significant mark on the nation's roads with the introduction of its first two electric vehicles to the Thai market: Deepal L07, an award-winning design model (Chinese market name SL03), alongside with the sleek and stylish Deepal S07.
CHANGAN Automobile is entering the Thai automotive market with the Deepal L07 and Deepal S07, known for their sleek design and advanced technology. Those models highlight CHANGAN's commitment to global design excellence. To reinforce this dedication, CHANGAN Automobile has drawn inspiration from worldwide design trends and has recruited over 600 outstanding talents globally. This led to the establishment of a top-tier international design team and two global design centers in Turin, Italy and Yokohama, Japan. All of these are guided by a forward-thinking design philosophy: Coexisting with Technology, Coexisting with Humanities, and Coexisting with Nature. Such efforts enable CHANGAN's vehicles to gain a worldwide reputation for their innovative design.
Deepal L07, as the first all-electric fastback in CHANGAN's lineup, embodies a distinct design philosophy that reflects its eco-friendly nature. Emphasizing its electric powertrain, the car features a minimal, grille-less front adorned with LED interactive headlights. The vehicle's sleek yet minimalist appearance is further enhanced by its aerodynamic surface design and flowing side lines. Inside, a smart, fully digitized, and sensor-equipped cockpit, creates a futuristic atmosphere in harmony with the vehicle's forward-looking values, thereby reflecting the brand's commitment to both aesthetics and efficiency.
CHANGAN Automobile's dedication to innovative design is showcased through the accomplishment of Deepal SL03, soon to be unveiled as Deepal L07 in the 40th Thailand International Motor Expo 2023. This model has secured the prestigious 2023 Red Dot Award—also known as the "Oscars of the Design Industry." In an intense competition alongside thousands of entries from across the world, Deepal SL03 distinguished itself and took up the Red Dot Product Design Award. This international recognition validates CHANGAN Automobile's leading position in modern automotive design on a global stage and underscores the company’s ability to push boundaries and set new standards in the competitive landscape of automotive design and innovation.
Alongside the Deepal L07, CHANGAN Automobile is also introducing the Deepal S07, an intelligent all-electric SUV, to the Thai EV market. This family-friendly vehicle represents the lifestyle of the new middle class by seamlessly integrating cutting-edge technology and sophisticated design. Its avant-garde exterior showcases a wide-body design, frameless doors, and electric hidden door handles, while the interior features a luxury yacht-inspired design with hidden vents. Catering to the refined preferences of families seeking both comfort and innovation, the Deepal S07 stands out not just for its high-tech features but also for symbolizing a lifestyle that effortlessly harmonizes enjoyable utility with luxury.
Marking its enter to the Thai EV market with the introduction of two Deepal models—the award-winning Deepal SL03, soon to be launched in Thailand as Deepal L07, and the stylish family-friendly SUV Deepal S07—CHANGAN Automobile solidifies its reputation as a symbol of global excellence in the automotive industry, promising Thai consumers a driving experience that seamlessly integrates style and innovation.
About CHANGAN Automobile
CHANGAN Automobile, headquartered and with its main production base in Chongqing, China, is one of China's major automakers. It sold over 2 million vehicles worldwide in 2022, the highest sales record in five years. In 2023, CHANGAN ranked first among Chinses brands in J.D. Power 2023 China Sales Satisfaction Index. CHANGAN Automobile is dedicated to delivering cutting-edge technology, safety, top performance, comfort, environmental friendliness, contributing to making the world a better place.
