BANGKOK, 13 November 2023 – CHANGAN Thailand has recently conducted a test drive of its two upcoming models on Thai roads, a journey covering about 300 kilometers per round trip. This marked a significant step in the company's expansion into the Southeast Asian market, setting the stage for their showcase to Thai EV enthusiasts at the upcoming Motor Expo on November 29, 2023.
As CHANGAN Automobile prepares to enter the Thai EV market in 2023, a burgeoning sense of anticipation is noticeable among Thai consumers, who are eager to see the introduction of the leading EV brand to their country. The photos from the recent test drive of two forthcoming models along Thai roads offered a sneak peek into the vehicles' striking designs, further intensifying the excitement surrounding CHANGAN Thailand’s official release.
CHANGAN Automobile highlighted the embodiment of its 6major global strengths, which have served as the foundation for the company's century-long success story. Their dedication to innovation and excellence is evident in their exceptional achievements in various areas, including research and development (R&D), meticulous interior and exterior design, streamlined supply chain and production processes, effective sales and marketing strategies, and the introduction of cutting-edge products to the global market. This history of consistent innovation and breakthroughs has propelled CHANGAN Automobile to become a pioneering force in the automotive industry.

The launch of CHANGAN Thailand is a pivotal element within the 'Vast Ocean' strategy, an integral component of the Innovation and Entrepreneurship Plan initiated by CHANGAN Automobile in 2017. This strategy runs in tandem with 2 other major strategies: 'Shangri-La', focusing on in-house R&D and manufacturing capabilities of battery packs, electric drive, and e-controllers, and the 'Dubhe Plan', centering on the integration of smart technology, software development capabilities, and alliance construction while consolidating advantages in resources to promote sustainable and healthy development in the smart industry. The primary objective of the 'Vast Ocean' strategy is to foster international business expansion, with the ambition of establishing CHANGAN Automobile as a world-class automotive brand. This initiative also represents the company’s steadfast commitment to transitioning into a leading smart, low-carbon mobility technology company.

With the company's reputation for innovation and commitment to sustainable mobility, the arrival of CHANGAN Automobile's electric vehicles is poised to transform the automotive landscape in Thailand, promising a more eco-friendly and technologically advanced future. Thai consumers can look forward to embracing this new era of EVs with CHANGAN Thailand at this year’s Motor Expo from November 29 to December 11, 2023. Stay tuned!
About CHANGAN Automobile
CHANGAN Automobile, with its headquarter and main production base in Chongqing, China, is one of China's major automakers. It sold over 2 million vehicles worldwide in 2022, the highest sales record in five years. In 2023, CHANGAN ranked first among Chinses brands in J.D. Power 2023 China Sales Satisfaction Index. CHANGAN Automobile is dedicated to delivering cutting-edge technology, safety, top performance, comfort, environment-friendly and contributing to making the world a better place.