• CHANGAN officially debuts its brand in the Southeast Asia market, introducing Deepal with its twin star models L07 and S07, in line with its global strategies: ‘Mission of Shangri-La’, 'Dubhe Plan', and 'Vast Ocean Plan'.
• ‘TOUCH THE FUTURE’ with avant-garde design from CHANGAN’s global design team of over 600 talents, aligning with the ‘Symbiotic Aesthetics’ philosophy.
• Deepal L07 and Deepal S07 are now open for pre-booking with special offers for those who reserve their rights from November 27, 2566, at 15:15 until November 29, 2566, at 11:59 AM.

Bangkok, 27 November 2023 – CHANGAN Automobile has made a resounding entry into the Southeast Asia and Thai automotive industries with the 'Touch the Future' – the 2023 Changan Southeast Asia press conference held at the Queen Sirikit National Convention Center in Bangkok, Thailand. This momentous occasion not only marks the official debut of Changan Automobile in Thailand but also features the highly anticipated unveiling of its first two cutting-edge electric vehicles set to make waves in the Thai automotive market: Deepal L07 and Deepal S07. With this significant press conference, CHANGAN Automobile is taking a major step toward its goal of changing the automotive landscape in Thailand and emphasizing its commitment to being a global leader in intelligent and eco-friendly mobility, aligning with its vision ‘Build a World-Class Auto Brand’.

CHANGAN Automobile, a leading automotive brand with a rich history spanning over a century, stands as a key player on the global automotive stage, distinguished by its commitment to openness, inclusivity, and dedication to globalization. At the core of CHANGAN's strategy are three proprietary frameworks: ‘Mission of Shangri-La’, ‘Dubhe Plan’, and ‘Vast Ocean Plan’, These frameworks underscore CHANGAN's dedication to global expansion and technological innovation, as demonstrated by the company's substantial investments in technology, technical teams, innovative capacity, and foundational technologies.

Recognizing the market potential, CHANGAN aims to establish Thailand as the cornerstone of its Vast Ocean Plan, with ambitions of expanding its influence across Southeast Asia and global right-hand drive markets. CHANGAN's vision encompasses providing smart, green, and hi-tech automobiles, coupled with exceptional consumer services, as it continues its journey to redefine the automotive landscape on a global scale.

Mr. Zhu Huarong, Chairman of CHANGAN Automobile, stated in the press conference that “As CHANGAN recognizes Thailand's rapid shift towards electric vehicles, which is aligned with our commitment to eco-friendly mobility, we intend to offer our superior technologies and quality services to the Thai market as the initial step of our Vast Ocean Plan. With this initiative, we anticipate extending our presence to Southeast Asia and right-hand drive markets worldwide. Additionally, CHANGAN aspires to be a vital link between China and Thailand, leveraging new technologies and products to forge innovative foundations for a better life. Collaborating with our Thai partners, we look forward to touching the future and creating a better tomorrow."

In order to enhance the impact of its Thai EV market debut, CHANGAN Automobile unveils two 100% electric vehicles, the Deepal L07 and Deepal S07, offering a glimpse of their advanced designs and cutting-edge technology ahead of their official launch and price announcement at the 40th Thailand International Motor Expo. These two models are built on the EPA1 electric vehicle platform, specifically designed by CHANGAN for the Deepal brand. This platform ensures high safety, superior performance, advanced intelligence, and high efficiency, providing an excellent and practical driving experience for everyday use. CHANGAN understands user needs, solves user pain points, and designs the products that people truly desire.

“At CHANGAN Design, our philosophy revolves around placing people at the core, emphasizing environmental sustainability. We prioritize user perception, align with genuine needs, and leverage technology and smart tools to create a more sustainable mobility ecosystem. Deepal strives to achieve the harmonious coexistence of humanity, nature, and technology, ultimately embodying a captivating design philosophy—Symbiotic Aesthetics,” said Mr. Klaus Zyciora, Vice President of CHANGAN Automobile.

CHANGAN Automobile has drawn inspiration from worldwide design trends and has recruited outstanding talents globally. This led to the establishment of a top-tier international design team and four global design centers in Chongqing center, Italy, Japan, and the United Kingdom.

Deepal L07, the first electric fastback car in the CHANGAN product lineup, has been honored with the Red Dot Award 2023 Product Design Award (Awarded Name: SL03). It stands out for its meticulous exterior and interior design, crafted by an internationally renowned design team. Further, Deepal S07, an electric SUV with a 5-seater configuration, reflects the lifestyle of modern individuals, combining advanced driving technology with a sleek and luxurious design.

Apart from Deepal, CHANGAN also showcases its other two smart NEV brands: AVATR, an Emotional Intelligent Companion. The flagship models AVATR 11 and AVATR 12 show hard-core capabilities in intelligent driving and interaction, far surpassing industry standards. Additionally, there’s NEVO, a new classic brand for the future mass market, evolving with the advancement of digital and intelligent technologies. It aims to enhance people’s lives by migrating them to a better life, featuring three models: A05, A07, and Q05.

Committed to leading the automotive culture and benefiting human life, Changan Automobile is dedicated to fostering mutually beneficial partnerships with both Thai and global partners, aiming to deliver high-quality products and services to Thai consumers while contributing to local economic growth. 

In line with this commitment to create an impact on Thailand's automotive landscape, CHANGAN is set to mark a significant step with the official launch and price announcement of its two electric vehicles, the Deepal L07 and Deepal S07. Interested individuals are welcome to witness this momentous milestone at the 40th Thailand International Motor Expo during 30 November – 11 December 2023!

Deepal L07 and Deepal S07 are now open for pre-booking with special offers for those who reserve their rights from November 27, 2023, at 15:15 until November 29, 2023, at 11:59 AM. Enjoy a maximum special interest rate discount of 0.5%* along with complimentary 2-year first-class insurance. For more information, please visit https://www.changan.co.th/th/.

*Terms and conditions apply as specified for pre-booking on November 27, 2566.
**Terms and conditions are subject to the company's regulations.