MUNICH, Federal Republic of Germany – CHANGAN Automobile, a leading innovator in intelligent, low-carbon vehicle technology from China, is participating in the International Motor Show and Mobility Exhibition 2025 (Internationale Automobil-Ausstellung: IAA Mobility) in Munich, Germany, from September 9-14, 2025. CHANGAN's presence at this prestigious event underscores its unwavering commitment to developing innovative intelligent mobility solutions and its strategic drive to become a global automotive brand. This strategy includes a long-term growth focus and deep integration into the European market, ensuring the company can deliver products and services that precisely meet the needs of local consumers across the region. CHANGAN's core philosophy, “Technological Value, Global Mobility, User Empathy,” is prominently showcased through its innovative brands, AVATR and DEEPAL.
Within the exhibition, CHANGAN is proudly displaying innovative vehicles from its AVATR and DEEPAL brands. This display is complemented by significant technological breakthroughs, including the Golden Shield solid-state battery, the New BlueCore HE1.5 NA hybrid engine, the New BlueCore electric drive system, and the SDA Pilot intelligent driving system. The DEEPAL brand, renowned for its cutting-edge design, is showcasing the DEEPAL S07 and highlighting the European debut of the DEEPAL S05 BEV model. This introduction redefines the electric vehicle industry, following the successful launch of the DEEPAL S07 in Norway and Germany. With over 150 developments tailored to meet European market demands and a top 5-star Euro NCAP safety rating, DEEPAL is also preparing for its imminent entry into the UK automotive market.
Meanwhile, the AVATR brand has captivated visitors with its distinctive “Emotive Luxury” design philosophy, embodied by the world premiere of the AVATR VISION XPECTRA concept car at the event. This is complemented by a comprehensive display of other AVATR models, including the AVATR 11, AVATR 12, AVATR 07, and AVATR 06, all demonstrating AVATR's advanced technology and compelling aesthetic vision. AVATR's success in high-quality markets such as the UAE, Thailand, and Singapore reflects its global prominence and CHANGAN's mission to create superior electric vehicle experiences for users. CHANGAN is reinforcing its long-term commitment to the European market through the principle of "In Europe, for Europe," establishing dedicated Research & Development (R&D) centers in the UK, Italy, and Germany, as well as self-operated import subsidiaries in Germany, the Netherlands, and the UK.
This event serves to highlight CHANGAN's accelerated "Global Mobility" strategy, fostering collaborations with partners across five regions: Europe, Eurasia, Southeast Asia, the Middle East and Africa, and Central and South America, covering 103 countries worldwide. This ambitious plan includes investments in 20 overseas factories, with 9 already operational. Notably, the establishment of its first overseas New Energy Vehicle (NEV) manufacturing plant in Rayong Province, Thailand, reinforces CHANGAN's dedication and strategic recognition of the importance of the Southeast Asian region. It also demonstrates CHANGAN's intent to provide Thai consumers with access to advanced electric vehicles and intelligent technologies, thereby promoting the sustainable growth and development of Thailand's EV ecosystem in the long term.